HOW TO CREATE A KILLER SALES PAGE FOR YOUR PRODUCT

As an online merchant, your efforts should not stop after building your product, then writing a sales letter to sell it and implementing a marketing campaign to direct traffic to your website. You should also pay attention to the conversion rate of your sales page in real time, so you would know how good your product sells. Creating a good product is not all. You need to constantly tweak your product's...

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EFFECTIVE BUSINESS BLOG DESIGNS --- PART 3

This is the final part in the series effective business blog redesign.You can refer back to part 1 and part2 of the series for more details. Remember this is a republished article originally written by Cameron Chapman.5. Make Provisions for Other ContentWhile most business blogs still focus primarily on text it’s important to make provisions for rich multimedia content. You never know when you might...

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EFFECTIVE BUSINESS BLOG DESIGNS --- PART 2

This is the second post post in the series "effective blog designs".In the previous post I have discussed the merits of Typography and readability.Here in this post I am going to discuss about nest two important facts:3. Establish a Hierarchy of Site ElementsThere’s a definite hierarchy of design and content elements in any blog design. You just need to make sure that the hierarchy your design establishes...

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EFFECTIVE BUSINESS BLOG DESIGNS---- PART 1

This is a republished post originally written by Cameron ChapmanThe design of your business blog has a huge impact on how it is perceived by your visitors. A great design instills trust, makes you more credible and invites your readers to participate. A poor design can make your blog and your company look unprofessional.Just as with regular website design, there are certain best practices you should...

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THE GROWING INFLUENCE OF BLOGS

Blogs have existed for more than 10 years and have become respectable news outlets, vehicles of change within organizations and communications tools for product announcements and updates. They also provide an opportunity to humanize a company to its market.Every year the powerful blog search engine Technorati publishes a “State of the Blogosphere” that surveys bloggers of all backgrounds for information...

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ADVANTAGES OF REGULARLY UPDATING YOUR WEBSITE

Updating information frequently to a website can have a significant increase in the quantity of visitors it receives. Renowned search engines like Google, Yahoo and MSN prefer sites that are habitually added with more content.The benefits of regularly updating your website are as under:1.Long tail Search Traffic When a website has regular content it helps in receiving more precise "long tail" keyword...

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USE SOCIAL MEDIA TO FIND NEW READERS FOR YOUR BLOG - PART 2

This is the part 2 in the series of finding new readers through social media.You can refer back to part 1 for more details.6. Say thank you for shares This will encourage your community to share your content more often and also shows the rest of your community that your content is share-worthy. To get the most bang for your buck on Twitter, consider re-tweeting their share with your thank you. That...

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THE DO'S AND DON'TS OF WEBSITE REDESIGN

This is the rewritten article published by Richard James originally.So it's time for a redesign of your website, and you want to do it in a way that will cause the least disruption of service to your customers and will also maintain your brand identity.There are a number of different reasons why a business may want to redesign their website. Often a company has grown so much that the original website...

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USE SOCIAL MEDIA TO FIND NEW READERS FOR YOUR BLOG - PART 1

The most awesome and informative post is only as good as the number of relevant people who see it. Promoting your content is a key element for blog success. If you share your content strategically it will keep your faithful readers returning often and can expand your audience exponentially. Here are a few best practices for getting shared and conversing through social media.1. Write content that is...

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WHAT TO FOCUS WHILE LOOKING FOR SEO

Here are some important SEO tips for bloggers to follow:1. Focus on unique content only. Even if you are approached by a PR person with the “ready-made” press release or product review for you to “just copy and paste”, take a few minutes to retell the contents of the release with your own words and express your own opinion. This will make your blog voice stronger in the community, your style more...

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Blogging with Search Engines in Mind ----- Part 2

This part about discussing the Meta description and the URL structure.2. Meta DescriptionOfficially, the Meta Description is not taken into account for ranking websites. But it is used to generate the search snippet (a couple of lines you see below the linked part on the search results page). Meta description should thus be attention-grabbing and concise. They are a great opportunity to exert control...

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Blogging with Search Engines in Mind ----- Part 1

Search Engine Optimization (commonly referred to as SEO) has its roots in efforts by webmasters to make their websites easy to access and crawl by search engines. The concept has been evolving into something much bigger and broader than simply making websites “crawlable” by the machines. SEO has started to cover usability issues, conversion tactics, backlink acquisition and more. Most SEO experts,...

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