This is the final part in the series effective business blog redesign.You can refer back to part 1 and part2 of the series for more details. Remember this is a republished article originally written by Cameron Chapman.
5. Make Provisions for Other Content
While most business blogs still focus primarily on text it’s important to make provisions for rich multimedia content. You never know when you might want to expand your blog to include podcasts, slide shows or video content. Even something as simple as including images in a post is sometimes overlooked in the initial blog design. Think about the types of content that are commonly incorporated into blog posts and then think about how you can best serve those kinds of content within the design. Even things like making sure your main content column is wide enough to properly display images or video shouldn't be overlooked.
6. Make the blog a Reflection of Your Company’s Values and Personality
The design of your blog should reflect your company values and corporate culture. A company with a traditional take on things should reflect that in their blog design. A company that’s hip and modern should have a hip and modern blog design.
Besides these important points some other key factors to be kept in mind while thinking of blog redesign are:
- Paginate comments if you regularly get more than 10-20 comments on your posts.
- Separate your comments from your trackbacks (incoming links to blog posts from other website).
- Include a gravatar image for your commenters.
Blog designers, however talented, cannot change your corporate DNA. Work with them towards a presentation that is inviting, open and flexible while accurately representing the values and style of your business.
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