This is the part 2 in the series of finding new readers through social media.You can refer back to part 1 for more details.
6. Say thank you for shares
This will encourage your community to share your content more often and also shows the rest of your community that your content is share-worthy. To get the most bang for your buck on Twitter, consider re-tweeting their share with your thank you. That way your followers who missed your original share will have another opportunity to click on your link.
7. Use social sharing sites outside of Facebook, Twitter, LinkedIn
Consider building a presence on ‘bookmarking’ specialists Digg, StumbleUpon Delicious or Redditt. The key to any of these sites is that you have to be an active participant in the network to see any real traffic from it. Simply creating a profile will not suffice. You will need to build your community there, connect with people and share content outside of your own, often. Look for vertical specific sites where people in your industry are networking.
8. Come up with creative ways to re-share on Twitter
We all know that different people are on Twitter at any given time of day, so simply sharing your post once probably isn’t the most effective. Find ways to re-share it without just re-posting the same content. Add some sort of “in case you missed it” so that those who didn’t miss it don’t become annoyed. I’d also make sure you tweeted plenty of non-self
serving content in between.
9. Call people out
If your post includes someone in your industry or another brand, let them know. If it is favorable they are likely to share it with their social networks (or through their own blogs). You can add a trackback to their site so that they will get a pingback about your post, but also try the more direct route of just reaching out to them on their networks and sharing your post with them. Many businesses have installed automated social media monitoring services. If you mention a brand or business in your posts there is a better chance that it will show up on their dashboards if you can include their website, Twitter ID or Facebook page. Hopefully they will Tweet a link to the post or create a share to their ‘likes’ on Facebook.
In the end, there is no way to guarantee that each post you write will get a lot of social buzz or a lot of traffic, but you won’t find out if you wait for someone else to get the ball rolling. It is up to the blogger to offer shareable material, reach out to their networks and then encourage the community to share.