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This is the second post post in the series "effective blog designs".In the previous post I have discussed the merits of Typography and readability.Here in this post I am going to discuss about nest two important facts:

3. Establish a Hierarchy of Site Elements
There’s a definite hierarchy of design and content elements in any blog design. You just need to make sure that the hierarchy your design establishes is the one you intended. In other words, make sure that the most important parts of your design and content are most prominently displayed.In most business blogs the two most important elements are going to be the main content and the header, which should include branding for the company. Make sure that when you look at the design of you blog that those are the two elements that stand out among all the others. Make sure, too, that hierarchy within elements makes sense. Your blog post titles, for example, should stand out over any subheadings contained within the posts. Elements within your sidebar should be arranged in a manner that makes sense in terms of usability (for example, the navigation of your blog should appear above any blogroll links you choose to incorporate).

4. Don’t Forget Comment Design!
Almost every business blog wants to foster communication and discussion with their visitors. After all, an engaged readership is more likely to come back on a regular basis and more likely to be loyal to your company.The comment form on your blog should be easy to use and make it apparent which fields are required (most often a name, email address, and the comment itself). The comments should be arranged and formatted in a way that clearly separates each comment. Make sure that the typography—the size and contrast in particular—make it easy to read the comments. You’ll also want to decide whether you want your comments to appear in chronological order or in a threaded manner (where replies appear under the comment being replied to). If you want to foster conversation among commenters, then the latter option will almost certainly work better. If you mostly want your commenters to converse with your authors, then the former might work better. Differentiate your author comments, too, to make it easier for readers to see an author’s responses to other commenters. Of course, if your authors rarely or never comment (which isn't a good thing), this becomes irrelevant.

The final part in this series is due next when another two important facts about successful business blog redesign will be discussed.