As an online merchant, your efforts should not stop after building your product, then writing a sales letter to sell it and implementing a marketing campaign to direct traffic to your website. You should also pay attention to the conversion rate of your sales page in real time, so you would know how good your product sells. Creating a good product is not all. You need to constantly tweak your product's sales page and how it does its real job to catch the attention of the visitor and sell your product. By measuring a conversion rate of your sales page, you are able to get a lot of valuable information. It can provide you with a lot of benefits including the following:
1.Identifying inefficiencies in layout, web design, copywriting, and other website components
Often people judge a website by how it looks before actually looking for what it offers. A site that is difficult to navigate or is full of crappy content will most likely turn off any potential customers. A sales page conversion rate analysis can give you details on what pages the links directed the customers to.
2.Maximize marketing expenditures
By using information provided in the sales page conversion rate analysis you can optimize the value of your resources. You can focus your resources on aspects of your marketing campaign that need beefing up while improving parts that are already working for you. This way, you can prevent wasting money on strategies that do not work and keywords that do not perform.
3.Increase customer sales and acquisition
Since the conversion rate analysis of your sales page can clue you in on what works and what doesn't, you can expect increase in sales and revenues once the inefficiencies have been addressed and the marketing strategies, refocused.
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