This is a republished post originally written by Cameron Chapman
The design of your business blog has a huge impact on how it is perceived by your visitors. A great design instills trust, makes you more credible and invites your readers to participate. A poor design can make your blog and your company look unprofessional.
Just as with regular website design, there are certain best practices you should keep in mind when working on the design of your blog. The best practices of regular website design still apply, of course, but there are also important blog specific considerations:
1. Don’t Insist on Your Blog Design Matching Your Website Design Perfectly
So many business blogs try to shoehorn a blog into their existing website design. That’s fine if your website has a text-centric design that’s similar to a blog design to begin with. But many great business websites don’t resemble blogs at all. In those cases, it’s important for your blog design to echo your website design, but it doesn't need to match it perfectly. Your blog design should instead repeat elements like the graphics or color scheme, and should incorporate similar typography.
2.Focus on Typography and Readability
Since blogs mostly revolve around text content, it’s important that your design makes that content easily readable. This means using a font that’s suitable for reading onscreen, as well as having proper contrast and a font that’s large enough.As a general rule, dark text on a light background is more readable than light text on a dark background. Just look at white text on a black screen for a few minutes and then look at a light surface. You’ll see black bands super-imposed on your vision for up to a few minutes. The same effect doesn't happen with a light
background and dark text. You also want to limit the number of fonts used on your blog. Ideally, use one or at most two fonts in your design. Instead of using more than two fonts use multiple weights and styles in the fonts you choose to add diversity to your typography.
Next part will reveal the next 2 important details to watch out for a successful blog redesign.
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