EFFECIENT MARKETING PART I

In this post we are going to discuss the two main forms of marketing viz; the Inbound marketing and Outbound marketing and their comparison.

A.Inbound Marketing

This strategy basically implies the concept of attracting the attention of the customers.This basically involves search engine marketing ,advertising through blogging and social media.The advertising is basically on the customers wish and permission.Here the emphasis on customer demands is more than the actual customer thinking and all the productivity is driven on this.This technique is mostly used in today's date and is very important form of Internet marketing.

B.Outbound Marketing

It is the traditional method of marketing in which the firm aims at finding out the customers by far length advertising which involves Internet spamming,telemarketing ,direct messaging and many more.Here a customer is tried to lure in by the perspective of finished products.

C.Inbound Marketing v/s .Outbound Marketing

The outbound marketing has been on the low for quite a few years now since the usage of spam filters by people in their email account,the do not call directory inception has also reduced blind calling and telemarketing.So the method is not used widely now.
On the other hand Inbound marketing involves usage of the Internet media to get customers to their sites or to call them.For this the customers are lured by free gifts,contests,bonuses and ultimately the product advertising is achieved by the company but a more price.Since the inbound marketing involves new age methods it has really found its feet in the today's age of marketing and has gripped the world.Also more number of people who actually need the product or want some info are getting to the site through the Internet surfing.By this the companies get more good quality visitors.