HOW TO CREATE A KILLER SALES PAGE FOR YOUR PRODUCT

As an online merchant, your efforts should not stop after building your product, then writing a sales letter to sell it and implementing a marketing campaign to direct traffic to your website. You should also pay attention to the conversion rate of your sales page in real time, so you would know how good your product sells. Creating a good product is not all. You need to constantly tweak your product's sales page and how it does its real job to catch the attention of the visitor and sell your product. By measuring a conversion rate of your sales page, you are able to get a lot of valuable information. It can provide you with a lot of benefits including the following:

1.Identifying inefficiencies in layout, web design, copywriting, and other website components

Often people judge a website by how it looks before actually looking for what it offers. A site that is difficult to navigate or is full of crappy content will most likely turn off any potential customers. A sales page conversion rate analysis can give you details on what pages the links directed the customers to.

2.Maximize marketing expenditures

By using information provided in the sales page conversion rate analysis you can optimize the value of your resources. You can focus your resources on aspects of your marketing campaign that need beefing up while improving parts that are already working for you. This way, you can prevent wasting money on strategies that do not work and keywords that do not perform.

3.Increase customer sales and acquisition

Since the conversion rate analysis of your sales page can clue you in on what works and what doesn't, you can expect increase in sales and revenues once the inefficiencies have been addressed and the marketing strategies, refocused.

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35 DIFFERENT WAYS TO MARKET YOUR BLOG ---PART 4

This the final post in the series.You can refer to Part 1 , Part 2 and Part 3 for more details.

These are the last five of the 35 successful ways to market your blog:

31. Try a contest.

32. Find relevant forums to add your input (like Google Groups). Add your blog link to your signature line.

33. Have a point of view. If your posts are the same as everyone else's posts, who cares? Be different and get noticed.

34. Define your niche. Focus on an area that you can be the leading expert in. If your topic is too broad, you'll never be able to make a dent.

35. Never ever stop. Your blog is a promise to customers. Keeping that promise going will be a key factor towards your continuing success.

Remember that a good blog supports two way communications. Involve your audience and they will become the most important part of your blog promotion team.

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35 DIFFERENT WAYS TO MARKET YOUR BLOG ---PART 3

This is the third part in the series of how to successfully market your blog.You can refer back to part 1 and part 2 for additional details.

Following are another 10 new ways to market your blog successfully:

21. Focus on information your customers really need. If you provide valuable, relevant and compelling information via your blog, chances of success are good.

22. Use the right keywords. Leverage Google's keyword tool to find the terms that your customers are looking for.

23. Post your blog on social bookmarking sites like Digg, Reddit and Sphinn.

24. Don't hide your RSS button. If prospects like your blog, they might want to subscribe via email or RSS. Don't hide those buttons.

25. Create a list of favorite bloggers relevant to your market. Then notify them that they made the list. If the list is good, they'll promote it, and possibly comment.

26. Use numbers in your title. I found out that most popular posts almost always included a number in them (i.e. 9 steps, 4 types, etc.).

27. Comment on other blogs. It's hard to be a blogger if you don't share. Show your expertise on other blogs and leave valuable feedback.

28. Link to your other posts within your current post.

29. Go back to older posts and add new links to current posts.

30. Don't over complicate your site. Make it easy for people to get around and share.

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35 DIFFERENT WAYS TO MARKET YOUR BLOG ---PART 2

This is the second post in the series on how to successfully market your blog.You can refer back to part 1 for additional details.

Following are another 10 different ways to market your blog:

11. Guest post

Find blogs where your customers are hanging out and volunteer to blog. Be specific with the

subject when you approach the blogger. It shows you did your homework. Also, bloggers are always looking to take a breather...as long as the information is relevant and valuable.

12. Interview

Bloggers love to be interviewed. Doing a post about them is a sure way to get your post spread

around.

13. Submit your site to Google. Just in case your site isn't getting picked up.

14. Put your blog on company invoices as well as other correspondence to customers.

15. Showcase your employees on your blog. Employees are your most important asset, putting them front and center strengthens your blog.

16. Develop an opt-in eNewsletter out of your weekly blog posts.

17. Talk about your blog when you speak at events.

18. Listen to customer issues on Twitter and respond with links to blog posts that answer their problems.

19. Be human. Stop talking like a company and start talking like a human. Write in your own voice.

20. Use the blog as your customer FAQ.

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35 DIFFERENT WAYS TO MARKET YOUR BLOG - PART 1

This is a very important post on how to successfully market your blog over the Internet to have more visitors to your blog.

Following are the important 10 ways to successfully market your blog:

1.Promote it on your website

It's surprising the number of small and large companies

that actually have a blog but it's not promoted anywhere on the main site. The blog is capable of hosting important discussions with your market. Welcome them to it on your homepage.

2. Include the blog URL in all email signatures. All employees are part of your marketing team today. Every time they send an email, it's a marketing opportunity.

3. Blog on Print. Put your blog address on your business cards, direct mail and print advertising.

4. Like Yourself. Many business owners forget to tell employees to ‘like’ their own sites on Facebook and Follow on Twitter. Be sure employees know that you’d love if they shared relevant blog posts with their networks as well.

5. Leverage Twitter Hash tags. When you promote your blog via Twitter, use relevant hashtags (i.e., #marketing) that prospects may follow.

6. Share your blog posts through your Facebook page.

7. Post to your LinkedIn status.

8. Submit to directories.Using various submission directories generate back links for your blog.

9. Include links to your blogs in any press releases. By using services such as PR Newswire, Marketwire or PR Web, you can get your blog link placed in sites like Google, Yahoo! and sometimes hundreds of other sites.

10. Post regularly. The more you blog, the more opportunity you have to be found. Consistency is key.

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